Get The Industry’s Most Powerful Benefits for Home Sellers
No matter what your clients' needs are, we have the tools and resources that can help through the Seller’s Assurance Program. This exclusive and industry-leading marketing suite is designed to put their home in front of more buyers, boost its sales price and help them make the move that’s right for them.
Spotlight Marketing Program
Marketing Your Home
In today’s competitive real estate market, the key to success is differentiation – doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of outstanding real estate service.
We are proud to deliver exceptional property marketing that is designed to attract attention, showcase your listing’s distinctive qualities, and help your property sell quickly and for the best price.
Print Marketing
Our comprehensive plan includes professionally printed mailers, full-color property brochures and so much more. From concept to completion, your property will be uniquely cared for and expertly marketed.
Digital Marketing
Virtual marketing, the most strategic means of targeting buyers in this environment, gets results quickly and broadens our reach.
Unique Strategy
Our exclusive property spotlight marketing plan offers results that other brokerages simply can’t match – helping you net more on the sale of your house*.
*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.
RealVitalize® Program
When you list your property with Coldwell Banker, we can help your seller make the needed improvements and repairs to prep their home for sale at no cost to them until closing, using the RealVitalize program. There are no hidden fees, interest charges or markups. Most homes using the program sell at or above list price*.
Services Available:
- Staging
- Appliance Purchasing & Installation
- Cleaning
- Kitchen & Bathroom Upgrades
- Handyman Services
- Curb Appeal Enhancements
- Electrical Upgrades
- Carpentry
- Drywall & Insulation
- Landscaping
- Painting
- Plumbing
- Moving & Storage
- Junk Hauling
- Much more
*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.
RealSure® Program
The RealSure program empowers your clients to make confident choices when selling their home and provides flexibility for when they buy a new one. It is designed to give greater assurance and control.
In collaboration with Home Partners of America, the program includes RealSure Sell*, which gives a guaranteed cash offer for your client's home while you can continue to market it for a higher price. And RealSure Buy*, which lets them place a bid on a new home, even if their current home hasn’t sold yet.
RealSure Sell provides:
- Flexibility to get the best price
- Ability to receive an even higher offer
RealSure Buy provides:
- Home Value Statement allows your client to make an offer on their next home as if their current home is already sold by removing any sales contingency
- Take comfort in knowing their home will sell even if a third-party buyer drops out
- Flex Stay offers your client up to four weeks to remain in their current home after selling to RealSure while preparing to move to their next home
Exclusive Look
This exclusive network marketing platform allows our agents to share listings within the Coldwell Banker® network in three ways: Brokerage Exclusives, Sneak Peeks and Wants & Needs.
Brokerage Exclusives
Enables you to exclusively share listings within our brokerage for a specific period of time with your client's consent. With Brokerage Exclusives your client can receive pre-market exposure for their listing with an extended network of in-house Coldwell Banker agents prior to the MLS or public marketing.
Sneak Peeks
Allows you to share Sneak Peek listings with participating Coldwell Banker agents across the country for one business day before the listing is submitted to the MLS and publicly marketed, allowing advanced marketing to a powerful network of agents that are actively waiting for new listings.
Wants & Needs
Allows you to promote buyers’ wants and needs within our national network to participating agents across the country, bringing more potential buyers to your cleint's home.
Get an Home Instant Estimate*
Learn your home’s value so you can tackle the real estate market with confidence.
*This is an estimate only and is not an appraisal. The CB Estimate℠ provides an estimated market value of your home generated by a proprietary algorithm using aggregated data collected from third parties and public records and is intended to provide you with a general value of the property. The actual appraised value of any property may be higher or lower than the estimated market value provided by the CB Estimate℠.
